How to choose brand name for a fashion store?

When it comes to starting an online fashion store, choosing a great store name is the first and foremost step towards building a brand.

When you select a brand name remember that it is an extension of your brand, it will reinforce the values you want to carry forward.

Hence, when thinking of a brand name for an online fashion store, keep in mind that the industry is huge, several brands are already working and you will have to make a place for yourself. And your brand name will play the most crucial role throughout your struggle.

While deciding on catchy and attractive names never ignore the main purpose. Your brand’s name will represent your brand, it will carry forward the values and objectives of your store. Thus, along with being creative, be meaningful as well.

There are no set rules for naming an online fashions store but there are some do and don’ts which are important for new entrepreneurs to know.

A good brand name is easy to remember because when a customer remembers a brand name they are more likely to get attracted towards exploring the store and visit the website more often. On the flip side, a difficult-to-remember name causes damage to the brand as it makes it so much difficult for people to get to your website and become loyal customers.

Secondly, the name of your fashion store should be distinct and unique, with so much competition around it is very difficult to make a place for a new brand, and it gets more difficult for the new brand if it is similar to an already existing brand. There has to be some difference and the first step on the path of being different is a unique brand name.

However, while being unique with your store name never be too liberal. Set a few boundaries defining your values and core objectives and try to stay within that boundary. Many times when a person sees a brand name they confuse it with something else while it should not be like this. A good brand name instantly signals towards the genre of the store.

Although the name shouldn’t reveal too much information, it should relate to what your core business does but in doing so make sure it does not limit your access. It should create curiosity among the customers so that they are forced to check the website.

A good name can create buzz, help you build your position, on the other hand, a poor name can negate the work you do and neutralize all your efforts.

One more thing to be kept in mind is that, however, it is a very important task to select a name for your brand but it should not be done at the cost of other important tasks. Do not spend weeks and months on deciding a single name, take your time but not more than a week. Speeding up things will help your online fashion store go live early.

Now as you know the qualities of a good logo let us now see some of the types of logos that will trend in 2021.

Constructed words: These have been in trend since last few years. When you combine two different words and form one it adds a unique aspect to it. For example Instagram, Microsoft, etc.
Family names: These are the most common types of brand names in the fashion industry. It is an easy way to get your brand and yourself recognized among the masses simultaneously. For example Charles & Keith, Louis Vuitton, etc.

Acronyms: If you cannot think of a shorter name what you can do is take the initials and form a brand name out of it. For example, K.F.C is a shorter name of Kentucky Fried Chicken, etc,

Abstract name: Lastly, the fourth type of brand name that will trend in 2021 particularly, in the fashion industry is an abstract name. These are perfect to ignite curiosity among the customers.

In the end, everything boils down to how creative you can be. The easiest way is brainstorming. Note
down all the ideas that you have in mind no matter how absurd you feel they are, take a paper and pen and play around with words, highlight initials, picture your brand name on the website and imagine how it looks, shortlist some of the names that you have noted, you can also take suggestions from your friends and family.

Remember, the key here is to be unique.